Guangzhou, September 16, 2025 – The Audi E5 Sportback has been officially launched with four models: Pioneer, Pioneer plus, Pioneer quattro and Flagship quattro, starting at 235,900 RMB.
Audi E5 Sportback is the first model of the new AUDI brand. It is more than just a car, it is a declaration that there is no need to compromise between German engineering heritage and cutting-edge digital innovation in China. It seamlessly integrates the AI-powered Smart Cockpit and Advanced Driver Assistance Systems into Audi’s commitment to aggressiveness, agility, luxury and safety.”
As the debut of Audi’s new EV design language in China, the Audi E5 Sportback, through five rounds of user research, combines two classic Audi body forms, the coupe and the wagon, to create a highly futuristic styling that fits the pursuit of China’s pioneering new energy users. The interior is based on structured architectural aesthetics, adopting a clear horizontal layered layout, and organically integrating natural wood with comfort and technology. Inheriting Audi’s reputation as a “light factory”, the E5 Sportback is the world’s first to utilize the “Star Diamond Light Curtain” design, which integrates with aerodynamic components and sensors to form an integrated technological grille, demonstrating the aesthetic advancement in the digital era.
The new generation of Audi E5 Sportback’s super-sensory interactive digital cockpit combines China’s first intelligent electric technology to better understand Chinese users. The new AUDI OS operating system is equipped with Qualcomm Snapdragon 8295 automotive-grade chip, and with “natural interaction, at your fingertips” as the core, it brings iPhone-style car-machine interaction experience, interpreting Audi’s forward-looking insights into the future of human-machine interaction. The Audi Assistant in the center of the cockpit, relying on the deeply customized Volcano Engine large language model “Doubao”, is like Siri of iPhone, capable of powerful semantic understanding, multi-round dialogue and car control interaction, and it is the first to realize the black technology of voice cloning, creating a unique voice partner. The Audi Wisdom Island in the central armrest area is similar to Apple’s touch bar, integrating more than 50 customizable quick and blind functions.
